Located in downtown Louisville, the following 3D billboards are advertisements created for Derby City Gaming and its sponsors.

Inspired by Woodford Reserve's diverse tasting experiences, the visual incorporates architectural elements of the distillery, and the interplay of light and shadow cast by the liquor on the wall, exuding an atmosphere of sophistication and elegance.

The design seamlessly blends the Kentucky Derby's curved racetrack

and its iconic rose petals, weaving in imagery from past horse races

and the architecture, creating a simple yet captivating visual.

This design showcases Q Mixer's cocktail-blending expertise

through dynamic swirling spheres in bold, vibrant colors,

fostering a refreshing vitality.

CREDIT

Producer

Turner Poth


Art Director

Akira Terabe


Design

Pei Hsuan Wu


3D Animation

Iting Kuo, Pei Hsuan Wu, Alexis Wuyts